AI product manager
40 million Citi
cardholders.
70% opted in.
I'm Lior, a product manager. I led product work at Citi. Now I build AI products with early-stage teams.
The approach
I started in sales. If I didn't solve the customer's problem, nothing else counted.
I still work that way. I start with the person who uses the product, not the technology. I cut anything that doesn't help them.
Selected case studies
All case studies →Wells Fargo · Senior lead digital product manager · 2025
Remote Business Account Opening
Cut business account opening from 3–5 days to about 15 minutes, and moved 60% of application volume to the new flow.
Independent · Founder & builder · 2026
Scroll2Stove
An AI recipe app that imports recipes from Instagram, Facebook, and the web, then rewrites the ingredients to fit your allergies and diet.
Citibank · Senior product manager, conversational design · 2022–2024
Conversational Banking Assistant
Raised chatbot containment from 40% to 65% in six months across 5.4M yearly interactions, saving $3.6M in the first year.