Case studies
5 case studies.
None of these came with a clear brief. I built the team and the process along with the product.
Wells Fargo · Senior lead digital product manager · 2025
Remote Business Account Opening
Built remote account opening for relationship managers who serve businesses with $1–25M in revenue. Bankers now open accounts over the phone and customers sign from anywhere. Opening time fell from days to minutes.
Independent · Founder & builder · 2026
Scroll2Stove
Designed, built, and shipped a consumer iOS app on my own. AI pulls clean recipes out of messy pages and social posts, flags ingredients that conflict with your diet, and adapts the recipe in one tap.
Citibank · Senior product manager, conversational design · 2022–2024
Conversational Banking Assistant
Led the chatbot that handled customer questions about payments, disputes, transactions, and balances. By fixing how the team worked, not only what it built, I raised the share of questions resolved in chat from 40% to 65%.
Citibank · Product manager, servicing communications · 2020–2022
Servicing Communications Strategy
Owned every channel of customer communication: SMS, push, email, and paper letters. I mapped the bank's full letter inventory, made digital the default, and moved opt-in to the moments customers cared about.
Independent · Founder & builder · 2026
EarnIt
Designed and built a cross-device family app. Kids claim chores, parents approve them, and rewards follow. Along the way I diagnosed an App Store rejection and rebuilt the pricing model from unit economics.
Wells Fargo · Senior lead digital product manager · 2024
Offers & Benefits Hub
Designed a new hub for Premier customers ($250K+ in balances). It adds up the fees they didn't pay (monthly service, ATM, wire) and the extra value they received (interest, mortgage closing costs, brokerage fees), then puts every relevant offer in one uncluttered place.